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We elevate the
Travel Retail Experience
in the Americas

More than 30 years transforming

strategic points of sale with

high-impact design, production,
and logistics solutions.

+30
years of experience

+1,000 projects
done

+15
airports

Ports and
Free Zones

About
Rubrica

We are the strategic partner of international brands in South America, Central America & Caribbean, the United States and Canada.

With over 30 years of experience, we transform the operational, logistical and technical complexity of the Duty Free environment into a competitive advantage.

We ensure each brand’s identity is executed with absolute rigor and fidelity in every environment. We bridge the gap between physical execution and commercial excellence, consistently delivering on the most stringent sales goals.

Experience

360° solutions designed for the most demanding retail environment.

Learn more

1

Design & Production
high-end

We design and develop industrial technical plans adapted to the constructive versatility of the Duty Free environment.

We produce large-scale furniture, displays, activations, and high-impact HPPs.

We use cutting-edge technology and certified, high-quality materials to ensure durability and high-end aesthetics.

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2

Logistics
End-to-End

We take over the management of import, export and coordination of installations at points of sale , supervising each space assigned by the retailer.

We install the projects in the agreed locations together with a team that guarantees an excellent final result.

3

Follow-up
and maintenance

We guarantee technical maintenance to preserve the visual integrity and original impact of each display, ensuring that each brand maintains a consistent standard of excellence.

We communicate the periodic status of installed projects through an online reporting system.